Job Brief
Blaze Media is one of the nation's largest independent media companies. Products and programming span subscription video, radio, on-demand podcasts, digital print, and other distributed publishing. Blaze Media is a pro-America, pro-free speech media company. We strive to empower content creators to be who they are, without filters. We are looking for smart and creative people with an entrepreneurial drive to help us continue to innovate entertainment media and speak truth. If that sounds like you, join us!
The Director of Marketing will be responsible for developing, implementing, and executing strategic marketing plans to bolster our company's visibility, influence, and engagement. The ideal candidate will possess a deep understanding of conservative audiences, a keen eye for innovative marketing strategies, and a proven track record in scaling growth and audience metrics.
Responsibilities
• Develop and execute comprehensive marketing strategies that align with the company's goals and brand positioning.
• Lead and manage the marketing team, providing guidance, mentorship, and direction to ensure cohesive and effective marketing campaigns.
• Drive audience growth, views, followers, and engagement across social media platforms and other relevant channels.
• Analyze market trends, competitive landscapes, and audience behaviors to identify opportunities for growth and expansion.
• Collaborate with other departments, including content creation, sales, and production, to ensure integrated and cohesive marketing efforts.
• Utilize analytics and key performance indicators (KPIs) to track and report on the success of marketing initiatives and make data-driven decisions.
Requirements
• Bachelor's degree or certification in Marketing, Communications, Business, or related fields.
• Minimum 7 years of experience in Marketing or Brand Management, with at least 3 of those years as a people manager.
• Proven experience in a senior marketing role within the media and entertainment industry, preferably within conservative spheres.
• Exceptional understanding of marketing strategies, tools, and analytics, especially as they relate to social media and digital marketing.
• Leadership skills with the ability to set and prioritize goals.
• Hands on experience with SEO/SEM, Google Analytics and CRM software.